Two out of three enterprises want to grow faster than the market next year making competitiveness a key goal for organizations. Executives and business owners are aware of the business priorities and the need to improve processes, align technology to meet business needs, control technology cost, optimize the current technology investment and gain a competitive advantage. A lack of trust in its ability to deliver business value is one of the biggest hurdles that organizations face inbringing technology and business closer together. Technology must demonstrate an ability to add value.